Summary

The Treatment Rooms is an established beauty and aesthetic clinic owned by Emma and Ian, based in Grange-over-Sands. After 16 years in business and a recent salon refurbishment they were ready for a rebrand to better reflect their services and appeal to their target market.

The existing Treatment Rooms branding used abstract geometric shapes with sharp corners, and a colder colour palette of grey / navy with yellow / white accents. The logo was a simple wordmark in a minimal sans serif font.

The branding didn’t accurately reflect the warmth, care and expertise of the salon, staff and services. The goal was to create an image for the business that reflects the expertise of the team, inspires trust, increases its visibility and perceived value and improves the customers experience, encouraging sales.

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Project Outcomes

1. Salon Rebrand

2. Print Design - gift bags, gift vouchers, brochures

3. Social Media Templates

4. Website Update

5. Signage Design

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Concept

Rich jewel-toned colour palette, matching the new salon interior.

Clean lines, soft simple shapes.

Bold art-deco inspired type, with little quirks.

Use of an arch shape to match the doorway and shelving inside the salon.

A wordmark logo with variations (responsive for use in print and online).

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BRAND VALUES:

+ expertise
+ warmth
+ passion
+ uplifting
+ indulgence

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More project images to come soon...

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